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Business Pam Starsia Business Pam Starsia

4 Steps to Creating an Original Trademark 

Launching a new business or expanding an existing one brings the thrill of crafting a unique brand identity. This creative process is exhilarating, yet it's fraught with hidden dangers, notably the risk of infringing on another company’s established trademark. Learn how to avoid costly mistakes with 4 practical steps.

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Business Pam Starsia Business Pam Starsia

Using Credit Cards to Fund Business Growth

One way to secure business funding is with credit cards. But making an informed decision about business credit can be difficult. So let’s explore what you need to know about using credit cards to fund your business, so you can do so wisely and with as much ease as possible.

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Business Pam Starsia Business Pam Starsia

Effective Communication for Fruitful Leadership

In the entrepreneurial world, where innovation and vision drive the future, the importance of effective communication is often overlooked. But the ability to convey your ideas clearly, persuade and inspire action can make or break a business. Luckily, you can learn how to communicate in a way that makes you a great leader and business owner.

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Joe Starsia Joe Starsia

How DIY Wills and Trusts Offer a False Sense of Security

Do-it-yourself Wills and Trusts are all over the internet, with promises of saving you money and protecting your loved ones after you’re gone. But don’t be fooled! They’re often way more trouble than they’re worth. Read more.

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Pam Starsia Pam Starsia

5 Steps To Prepare Your Business For An AI Future

The future is knocking on our door, and it's asking if we've met its friend, Artificial Intelligence (AI). For business owners, this isn't just a polite inquiry—it's a call to adapt or be left behind in the dust of progress. Embracing an AI future doesn't require you to become a sci-fi protagonist like Tom Cruise in “Minority Report” or to understand what quantum computing is (though if you do, kudos!). It's about making smart, pragmatic decisions to ensure your business thrives in an increasingly automated world. Let's dive into how you can prepare your business for an AI future.

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